To celebrate the release of his third album C’mon You Know and two huge upcoming Knebworth shows, Liam Gallagher has partnered with luxury retailer Selfridges on an exclusive collection which features brands such as C.P. Company, Barbour, Finlay, Nigel Cabourn and Sage Nation.
The product is available online and in Selfridges Manchester Exchange Square and Trafford Centre from today, with each store hosting a pop-up space to celebrate the launch.
The collection sees Liam collaborate with brands chosen with Selfridges in a number of different ways.
Barbour has created unique jackets that have been treated and upcycled, and include Liam Gallagher patches.
C.P. Company has laser engraved his logo and RKID slogan onto its lens badges, as well as using his prints on t-shirts.
Finlay sunglasses have been detailed with LG initials, and Sage Nation’s smock includes images of Liam, while Liam himself helped design a range of items for Nigel Cabourn such as shorts, trousers, hats and jackets.
The partnership was brought together through Selfridges and the licensing and retail team from Warner Music’s WMX.
The team, alongside Liam and his management, also ran a competition with Manchester Metropolitan University to find fashion students to design original graphics to be printed onto garments which will be sold alongside the designer products.
The competition winners were announced as Niamh and Aoife Dobson and Hari Thavanendran.
Niamh and Aoife Dobson developed their own CD range within the brand and collaged them to create the final series of designs, while Hari used digital methods to produce raw brush strokes which highlight the symbols recognisable to Liam.
“This collection is an iconic way to celebrate the unquestionable impact Liam has had on British style,” said Bosse Myhr, Selfridges.
“Liam’s direct involvement with the brands in both designing and curating product is a true point of difference and the inclusion of graphics that have been designed by young Manchester talent is a great reference to Liam’s roots.
“The exclusive package from Nigel Cabourn is a standout, a true celebration of British fashion and culture.”
Sam Eldridge, from Liam Gallagher’s management team, says: “Liam Gallagher is not only one of the greatest rock stars of all time but a true fashion icon and pioneer whose style and influence can be seen from high streets to festival fields across the country.
“We are delighted to be partnering with the iconic Selfridges store for these unique events, that celebrate Liam’s style, with limited edition pieces from brands – Barbour, C.P. Company, Finlay, Nigel Cabourn And Sage Nation – that have been part of Liam’s story since the beginning.
“We are also very happy to be collaborating with Manchester Fashion Institute, inspiring the next generation of innovators and creatives.”
Sophie Bishop, Director, Retail Merchandise A&R, WMX, said: “Liam is not only a legendary artist and frontman, but he is also a fashion and cultural icon.
“This collaboration brings together Liam’s unique style with world-class brands and celebrates his incredible new album and upcoming Knebworth shows.
“Liam also wanted to highlight and showcase up and coming creatives which led to us partnering with MMU.
“Through the competition we hope to inspire and give a platform to the next generation of fashion designers.”