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Make Stuff: Introduction to Digital Marketing

21 May @ 13:00 - 15:30

From £3
Introduction to Digital Marketing

Ever wondered how businesses thrive online? This beginner-friendly workshop is your one-stop shop for mastering the essentials of digital marketing.

We’ll break down basic concepts like understanding digital landscapes, crafting buyer personas, analytics, email & social media marketing, and much much more. Put your knowledge to the test with a real-world digital marketing audit project.

It’s all about digital marketing, the magic touch that gets your brand noticed and customers engaged.

This beginner-friendly workshop is your one-stop shop for mastering the essentials of digital marketing.

We’ll break down key concepts like:

  • Understanding the landscape: What is digital marketing, and why is it crucial for your success in today’s digital world?
  • Knowing Your Audience: Craft buyer personas to target the right people with the right message
  • The Marketing Mix: To maximise effectiveness, navigate the world of owned media (your website, blog), paid media (ads), and organic reach (SEO)
  • Data Doesn’t Lie: Learn how to interpret analytics and measure your marketing success for continuous improvement
  • Engagement Powerhouses: Master email marketing, blogging, and social media strategies to connect and convert your audience
  • SEO Secrets Unveiled: Understand the power of search engine optimisation and attract organic traffic to your website
  • Put your newfound knowledge into action with a digital marketing audit project. We’ll provide a handy template to analyse your current strategy and identify areas for growth.

By the end of this workshop, you’ll be equipped with a clear understanding of digital marketing and the practical skills to build a winning online strategy for your brand.

Who’s this for?

  • Small business owners, freelancers and entrepreneurs who want to learn how to harness the power of digital marketing
  • Budding digital marketers who want to learn the fundamentals
  • Ages 18 and over

What you need to bring

You will need to bring a laptop that can connect to the internet for this session.


Tickets cost £3. After the event, you can choose to be refunded or donate your ticket to MadLab CIC to support future community-led events. Refunds will be processed within seven working days. If you cannot afford a ticket, please email [email protected] with your name and postcode, and we will be in touch.

Additional Information

Light refreshments will be provided.

Book Introduction to Digital Marketing at Profolk Bank Chambers



Profolk Bank Chambers
Bank Chambers
Stockport, SK1 1AR United Kingdom
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