Do you even come from Manchester? Broadband provider reveals football club with the most local supporters


Everyone knows United fans don’t come from Manchester, right? Wrong, according to research by broadband provider Plusnet.

They wanted to find out which places in the UK have the most local fans.

plusnetManchester - key-battle-grounds

To analyse hometown loyalty for each professional team, they used Google’s Keyword Planner to see how many times football teams were searched for in different parts of the country. The loyalty rating was then calculated by looking at what percentage of all football team searches from a club’s town or city were made for their local teams.

United were the subject of 45.6% of searches in Greater Manchester – more than three times the search volume of Manchester City – making its fanbase the most local in the nation. Swansea City came a close second, with 45.5% of searches for its area, and Newcastle United was third with 42.4%.

Derby County, Rotherham United, and Wigan Athletic from the Championship also made it to the top 10.

plusnetThe UK Football Search Data map

This research also found that United aren’t just the most popular club in Manchester but the most popular in many parts of the country including Hampshire and Cambridge, and second most popular in places like West Yorkshire and the West Midlands. They were even the third most popular search on Merseyside, behind Everton (first) and Liverpool (second).

Just 13 of the 50 counties supported a local team the most. The rest supported either Arsenal or United the most.


Manchester is a successful city, but there are many people that suffer. The I Love MCR Foundation helps raise vital funds to help improve the lives and prospects of people and communities across Greater Manchester – and we can’t do it without your help. So please donate or fundraise what you can because investing in your local community to help it thrive can be a massively rewarding experience. Thank you in advance!

Got a story worth sharing?

What’s the story? We are all ears when it comes to positive news and inspiring stories. You can send story ideas to [email protected]

Get the Newsletter
Timeless Reads
Latest News
Upcoming Events