It’s an autumn fashion weekender at Manchester Arndale with £1,000 up for grabs


Summer is well and truly over. The crunch of leaves underfoot and the pumpkin lattes in the local coffee shop are tell-tell signs of change of season.

It’s time to pack away your summer style and embrace the stunning red hues of AW17 fashion head on whilst sporting an oversized hat and scarf a la Lenny Kravitz.

To celebrate the change of season, Manchester Arndale is hosting its Social Butterfly event in Exchange Court this weekend.

This brand new event is calling upon stylish shoppers to pull together key pieces from its retailers’ AW collections and share their creations via their social media channels.

Manchester Arndale’s Lisa Hawkins explains: “During the Social Butterfly weekend, our shoppers will be guided through a series of interactive experiences offering them the chance to create perfect fashion-focused social media content to be shared on their own Instagram feed using the hashtag #MASocialButterfly.

Manchester Fashion Weekender

“We all know fashion is a competitive business, so we’re adding in our own element of competition by offering the shopper who gets the most engagement from their followers with an impressive £1,000 gift card to update their AW17 wardrobe.”

Ah, when you’re trying to pick between that pair of £17 slacks or the £70, you won’t have to think twice. Gosh, imagine that.

To keep the fashionistas on their toes, a digital leaderboard at the event will be monitoring the social sharing and engagement figures, and will showcase the top 5 Social Butterflies at any one time.

It’ll be a fun flight to the top so get those miniature handbags at the ready and don’t forget to tell friends and family to view (and like!) your content.

“We don’t want our Social Butterflies to worry they’re not Instagram ready,” says Lisa, “so we’ll have lots of help on hand to get them to the top of the board, including professional stylists to run their ideas past, professional make-up artists to apply the must have AW17 palates before that all-important selfie, presentations from our retailers offering top tips on this seasons fashion must-haves and, of course, a Boomerang Booth so they can perfect their Instagram pout to help them bag that £1000 gift card prize.”

The event will run from 10am to 6pm on Saturday 7th and from 11am – 5pm on Sunday 8th October. So get your pout out and instagram hand strong as this event is set to be #onpoint

For more information on Social Butterfly and to read the terms and conditions of the competition, click here.


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