These free online masterclasses will take Christmas cocktail skills to the next level

Pernod Ricard will demonstrate how to create easy-to-make cocktails from big brands including Absolut, Beefeater, Plymouth, The Glenlivet and Jameson

Looking to make some creative cocktails at home this Christmas, but don’t know where to start?

With the trend for at-home cocktail making set to continue, wine and spirits supplier Pernod Ricard is hosting free online masterclasses to help you take your Christmas cocktail skills to the next level.

Running until 19th December, the masterclasses will demonstrate how to create easy-to-make cocktails from brands such as Absolut, Beefeater, Malfy, Plymouth, The Glenlivet and Jameson. 

During the free sessions, you can learn to make serves including The Glenlivet Marmalade Sour, a Malfy Frutta Candita or perfect an Absolut Passion Fruit Martini.

In addition to the masterclasses, the wine and spirits company are also offering virtual events to give cocktail lovers the opportunity to enjoy some festive fun this Christmas where they might not be able to enjoy convivial moments in-person.

Monkey 47 is hosting a gin masterclass and Christmas cracker workshop on 15th December,  where paper artist Joy Horscroft will teach consumers how to make four jungle print personalised miniature Monkey 47 filled crackers whilst enjoying some delicious drinks.

Renowned drag artist, Jodie Harsh, is partnering with Absolut to host a series of drag performances, DJ sets and cocktail making filmed at Restaurant Ours in Kensington, with the ticket revenue donated to the venue. The events will take place on 11th and 18th December.

And you can join the house of Perrier-Jouët and McQueens Flower School for an evening of festive floristry and champagne tasting on 17th December, and master how to craft a show-stopping wreath this Christmas.

“2020 has seen virtual cocktail hours rise in popularity as consumers experimented with serves at home, and with 43% having attempted to make the perfect cocktail during lockdown, we wanted to show people how to make quality drinks at home this Christmas,” said Pernod Ricard’s Estelle Martin.

“Not only are we significantly investing in providing drinks inspiration for the festive season with our range of masterclasses, we’re confident our virtual brand experiences will bring some conviviality at a time it’s much needed.”

You can find out more and sign up for the free virtual masterclasses here.


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