Due for release on Thursday 24th November, the exclusive 474co x Jägermeister capsule is an eco-friendly premium streetwear collection that draws its inspiration from Jägermeister iconic stag branding and its German meaning “meister hunter”.
474co is an ethical sustainable premium streetwear and athleisure fashion house from Manchester.
The designs are blended with 474co signature evocative look and feel, driven by the “focus on the state of mind”.
The collection comprises distinctive streetwear designs and feel, which are perfect for going out and getting comfortable, the perfect balance between “streetwear and high-end look” with a focus on sustainable clothing.
The streetwear collection includes core elements of the Jägermeister branding featuring 14 limited stylish pieces from vegan leather and organic wool varsity jacket, denim jacket, and an array of t-shirts, sweatshirts, hoodies, jumpers, and hats with the embroidery stags that encapsulates Jägermeister, and 474co signature 3 bars style.
All items are eco-friendly, biodegradable and sustainable, using 100% organic cotton and produced with high-quality materials.
Speaking to I LOVE MCR, Maxwell Ona, Creative Fashion Designer and founder of 474, said: “We are super excited to release our first-ever limited edition fashion collaboration with Jägermeister.
“We have focused on creating sustainable streetwear clothing that are stylish with luxury qualities but ethical and eco-friendly. The 474co x Jägermeister capsule collection typifies our brand ethos and conveys a message of following your own personal style, choosing how to project it and standing out from the rest.
“The pieces are hybrid, they can be the outfit to wear on a night out and for casual, everyday wear”.
The brand aims to continuously disrupt, innovate and reinvent a whole modern approach to the Streetwear fashion industry.
Their mission statement says: “We focus on creating sustainable streetwear clothing that are stylish with luxury qualities but ethical and eco friendly.
“At 474co, It’s about being an individual, creating your own path and standing out from the rest without worrying about perception or what people think about you.
“474 is a state of mind. Its about your own personal style, your demeanour, your image and how you choose to project it!
“It is what you choose to wear because when 474 transforms to the letters “DGD” we just Don’t Give a Damn!”
Williams Adeho, an entrepreneur, technology and operations director of 474 said “This capsule focuses highly on creating eco-friendly stylish pieces that showcases 474 creativity and artistic mindset, which drives coolness to the UK fashion lifestyle.
“It allowed us to express the brand ethos on ethical fashion, and will enable the consumers of these pieces to stand out. As a main contributor to climate change issues from the angle of waste to energy, I am proud to have directed yet another project championing eco-friendly streetwear designs, contributing to the climate and environment”.