Sometimes we all need a little bit of guidance when it comes to choosing the perfect outfit for a special occasion, finding a flattering pair of jeans or just keeping up with seasonal trends. Why shouldn’t it be the same for beauty and skincare, asks Jemima Forbes…

Selfridges Exchange Square have recently introduced a Beauty Personal Shopping service that caters for all customers and intends to make choosing beauty products stress free and simple.

‘expert advice
on skin care,
make up
products and
the latest
beauty trends
across the
entire beauty
shop floor’

Personal stylists have been a feature of many stores for years yet personal beauty shopping is a relatively new part of the retail experience. The beauty industry has exploded in the last decade and doesn’t just include women as its sole clientele. Men’s skincare has become increasingly popular with multiple ranges of moisturisers and other products being developed for the expanding market.

“With beauty becoming an increasingly important focus for our shoppers, our Beauty Personal Shopping will offer a truly unique service – educating customers on the vast array of leading brands that we stock and giving impartial, expert and tailored advice,” says Selfridges Exchange Square general manager Jane Sharrocks.

While there may be a lot of pressure from media and peers to look a certain way, beauty is also about self-expression and self-confidence. Having help in selecting the right beauty products for your skin and needs can go a long way in achieving this – which is why Selfridges Exchange Square offer their Beauty Personal Shopper experience as a complimentary service to all customers.

Stress-Free Personal Beauty Shopping at Selfridges I Love Manchester

Simply book an appointment with the lovely Charlotte Ingram and receive expert advice on skin care, make up products and the latest beauty trends across the entire beauty shop floor. No matter what your age, gender or budget, the service aims to make you feel confident in your buying choices and offer you a bespoke service.

The appointments are one hour long and give you the opportunity to receive expert advice from Charlotte who has many years’ experience in the beauty industry and has worked with a number of leading beauty brands. Book an appointment over the phone or via email or, if you’re too busy to come to the store in person, she can offer advice and even choose products for you remotely. Lusting after that new Chanel lipstick or need a new moisturiser for winter? Drop her an email and she’ll have it packaged up and ready for collection at a time of your choosing.

The Selfridges extensive beauty floor features products from over 50 brands – a daunting prospect for many who have no idea where to start when it comes to finding a new product. The Beauty Personal Shopper service values client confidentiality and ultimately aims to make all customers feel they can achieve a look that makes them feel beautiful and confident.

The service should be a real hit around the festive period when women may want a stunning new make-up look for a party and men may want to purchase the perfect gift for a loved one. The private consultancy room is the perfect place to relax in, enjoy a drink and some treats while someone else gives you expert advice and does you’re shopping for you.

To book an appointment call 0161 838 0610 or email Charlotte at Charlotte.ingram@selfridges.co.uk

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