I Love MCR® has unveiled a pink Strawberry Jam Gin in partnership with Mancunian jam makers F. Duerr & Sons Ltd.

This ‘Proper Pink’ hand crafted Strawberry Jam Gin (38% ABV) is created in small batches in a custom made copper still (the Rolls-Royce of stills) at the City of Manchester Distillery in the heart of Manchester.

It is infused with juniper, angelica and orris botanicals and a bespoke Duerr’s jam.

The Duerr’s jam is a specially made, bespoke jam which has been created to perfectly complement the other ingredients and quantities in the still. It packs in 66% fruit content for a summery, strawberry burst of fruity flavour.

The result is a sweet and sticky, strawberry jam flavoured gin that is great paired with Double Dutch tonic or as part of a summer cocktail.

The official launch of the gin will be at held at Manchester’s King St. Festival on the 1st and 2nd June 2019. The I Love MCR® team will have their own mobile cocktail bar provided and hosted by experts Dovetail Drinks and stall (near El Gato Negro) with a mixologist serving gin cocktails made from the new product.

The gin will be available from the I Love MCR® online shop on 25th April 2019 for just £29.

Bars stocking the gin will be announced periodically on social media.

£1 of every bottle of I Love MCR® Strawberry Jam Gin sold will be donated to the We Love MCR Charity, I Love MCR®’s partner beneficiary charity, whose main aim is to improve the lives and life chances of the people of Manchester.

I Love MCR® Strawberry Jam Gin has been distilled and bottled exclusively for I Love MCR® at the City of Manchester Distillery, 21 Red Bank, Manchester M4 4HF.

Duerr’s of Wythenshawe are one of the oldest family-owned jam makers in England and have been making quality preserves to their family recipes since 1881.

Richard Duerr, Sales and Marketing Director says “We pride ourselves on making jams which are full of flavour in the city we love. We are delighted to have been approached by I Love MCR® to create a special Manchester jam for this special gin. We hope to build this relationship and continue to celebrate the vibrancy and creativity of this great city.”

I Love MCR® is the city brand and trusted symbol of civic pride adopted by Manchester, championing community, culture, diversity and unity. Follow @ILoveMCR on Facebook and Twitter and @ilovemanchester on Instagram.

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