Selfridges Trafford is about to unveil the first of three phased openings of its new Beauty Hall.

The Beauty Hall will double in size to over 20,000 sq foot when it is completed in September, and will boast 170 brands, of which 80 will be new and 25 exclusive to Selfridges in the UK.

It will be home to the most eclectic beauty product offer anywhere outside London, with more than 25,000 products, 3,000 shades of lipstick and 1,500 shades of foundation,  making it the ultimate beauty destination.

The opening brings the highly anticipated UK launch of Anastasia Beverly Hills and the launch of a permanent counter for the world renowned Huda Beauty.

Romanian-born beauty entrepreneur Anastasia Soare launched Anastasia Beverly Hills, a prestige cosmetics company, in 2000. Soare was first to introduce brow shaping and products based on her patented Golden Ratio Eyebrow Shaping Method, and is widely credited for igniting the “brow revolution” and turning it into a multi-million pound business.

Brand new and expanded counters for some of Selfridges’ most successful and much loved brands including Mac, Nars and Giorgio Armani will also be unveiled.

Hourglass, By Terry, Lime Crime, Natasha Denona and Le Labo, all new and exclusive to Selfridges in the intu Trafford Centre will launch as part of the complete redesign of the Beauty Hall later this year.

“Our Beauty Hall has become the go-to destination in the north west for beauty fans,” said Vicki Cain, Selfridges Trafford general manager.

“The expansion will create a unique and unrivalled beauty offer, where established names sit next to the most experimental brands and exciting innovative newcomers.”

The first phase of the new look Beauty Hall will be unveiled on Monday 21st May, with a programme of bespoke events taking place in June. The full Beauty Hall Masterplan is due to be complete in autumn 2018.

The store’s masterplan also sees the expansion of the children’s department, with an exciting new kidswear destination including a new baby gifting selection, featuring the leading UK baby gifting brand My First Years.

Womenswear has moved exclusively to the upper floor and hosts a range of new and exclusive contemporary and designer brands, including new additions such as Zadig & Voltaire and Ivy Park.

Accessories will be moved to a new home within the store and a new Personal Shopping suite, offering shoppers the very best in personalised service, will launch next season.

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