Vevo, the music video service which has 24 billion+ views per month, has revealed the Manchester artists who have racked up the most views since it arrived in the UK in 2011.
The reveal comes shortly before Vevo hits Manchester for its annual Vevo Halloween bash at Victoria Warehouse featuring live performances in full fancy dress from the best new music acts of 2017 including Rag ‘n’ Bone Man and Jonas Blue. Tickets are on sale now priced just £5 here.
The Verve
Bitter Sweet Symphony (Official Video) by The Verve on VEVO.
Who knew that a music video that follows one man’s journey down a busy London pavement lip-synching the lines to one of the most iconic songs of the 90s could prove so popular? This sublime 90s Britpop classic by Wigan’s finest is without doubt the most popular video watched in the I Love Manchester offices. It’s been watched over 17.5 million times by Vevo viewers – 16 million times by us.
The 1975
Girls (Official Video) by The 1975 on VEVO.
This tongue-in-cheek music video released in October 2013 combines The 1975’s tunes with poking fun at the cliche content of so many pop music promos. It features exaggerated scenes of bikini-clad models, BBQs, even car crashes – and plenty of satire too. 9.8m views.
Rixton
Me and My Broken Heart (Official Video) by Rixton on VEVO.
A gig in a boxing ring and the story of a collection of seductive lady con artists – yes, that’s the content of the video for Me and My Broken Heart by four-piece pop-rock band Rixton. Released in 2014 and directed by Cameron Duddy, it’s an action-packed adventure of heartbreak at just over 3 minutes. 7.9m views
Take That
These Days (Official Video) by Take That on VEVO.
A video with Take That in bed together at the beginning is sure to prove a hit with some people. 7.8m of them in fact. Another cheeky take on music video cliches – this one includes members of the band getting spray tanned, having perms and even performing in a church to a dancing congregation complete with glittery jackets.
The 1975
The Sound (Official Video) by The 1975 on VEVO.
Another tongue-in-cheek video from The 1975 which has proved popular – this time poking fun at their critics. Released in 2016, it features the band performing inside a glass box, whilst onlookers watch and point, interspersed with various criticisms flashing up on the screen. But then the tables are turned as band become judges of their critics. Who’s laughing now? 6.9m views