Manchester’s Long Bar played host to a Royal visitor yesterday, as HRH Prinz Luitpold of Bavaria visited the city to celebrate the success of his family’s most famous beer – Kaltenberg lager.
“I’M DELIGHTED TO BE IN MANCHESTER TO CELEBRATE CHRISTMAS. SUCH A DISTINCTIVELY BAVARIAN FEEL THAT I COULD ALMOST BE AT HOME IN MY NATIVE GERMANY!”
The lightly hoppy, refreshing 4.1% ABV lager, which is brewed under licence and distributed by the award-winning Lancashire brewer, Thwaites, has already been a huge hit on bars across Summer Festivals and Oktoberfest events this year.
As part of the Christmas celebrations in Spinningfields, the 61-year-old Prince, who is part of the Wittelsbacher dynasty, hosted a beer tasting in the bar’s aptly-titled Bier Haus and went on to impart his extensive brewing knowledge to guests at the seasonal Spinningfields hangout.
The Wittelsbacher family, whose brewing heritage dates back to 1260, can be credited with establishing the German Purity Law of 1516 and the world’s first ever Oktoberfest in 1810. Today, as managing partner of König Ludwig International, a company with more than 30 years’ experience in the licencing of the Royal Bavarian beer brands worldwide, His Royal Highness has been integral in developing Kaltenberg Castle as an international speciality brewery.
His commitment to ‘Royal Quality’, which ensures all beers are brewed in accordance with the Bavarian Purity Law, has helped to cement Kaltenberg and Konig Ludwig Weissbier as premium speciality lagers which are revered the world over.
HRH Prinz Luitpold said: “I’m delighted to be in Manchester to celebrate Christmas with Konig Ludwig International’s British friends and brewing partners. The Long Bar has such a distinctively Bavarian feel that I could almost be at home in my native Germany! It’s wonderful to know that lager fans across the region have adopted my family’s beers into their drinking repertoire and I’d like to wish them all a Merry Christmas – or as we say in Germany, Frohe Weihnachten.”
Phil Dawson, The Long Bar’s manager, added: “The Prince’s visit has added a real touch of authenticity to the Bier Haus. The extent of his beer and brewing knowledge are astonishing and it’s been tremendous to learn more about the heritage of Bavarian brewing.”