This Wednesday (19 November) Victoria Beckham arrived in Manchester via Virgin to enter Selfridges, Exchange Square.
After a thousand selfies with fans, Victoria introduced her pre-SS15 collections – Victoria Beckham, VVB and Victoria Beckham Accessories – to a small group of loyal Vb clients.
Victoria, who recently opened her first stand-alone boutique to huge acclaim, is known for her hands on approach to retail and the natural rapport she has with her customers. Regular visits to the shop floor are an essential part of understanding and developing the business.
Victoria hosted a private presentation for more than 70 guests, where she was joined by Vogue’s Fashion Features Director, Sarah Harris, to talk through the season’s direction and references.
“We are more than thrilled to be welcoming Victoria to our Manchester Exchange Store. Victoria Beckham is one of the most coveted labels we carry, and Victoria, as one of our shoppers’ best loved fashion personalities, has developed an incredibly loyal customer base since launching her label at Selfridges six years ago. We have been working closely with the team to make sure our Victoria Beckham edit and environment are just right, and are excited that she will be with us to present the collection personally.” Says Jane Sharrocks, General Manager of Selfridges Exchange Square.
Victoria Beckham RTW and Accessories, Victoria Victoria Beckham and Victoria Beckham Denim are available in all Selfridges stores and online at Selfridges.com.
The first Victoria Beckham show shoes developed in house will launch for SS15.