JD Sports unveils its largest flagship store yet with a glittering Trafford Centre event

JD Sports has opened their brand new 41,000 square foot flagship store at Trafford Centre, bringing it all back home to where it started in 1981
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Manchester’s retail scene just got a major upgrade.

Over the weekend, JD Sports, the street and sportswear giant that started in the North West, officially came home in spectacular style, opening their biggest-ever store at the Trafford Centre.

At a jaw-dropping 41,000 square feet, this new flagship is a full-on experience, designed to celebrate where it all began.

From a small shop in Bury to a global name synonymous with streetwear, sport and style, JD’s journey has come full circle.

JD opens at Trafford Centre

The store launch was a raucous celebration and a full ‘cultural takeover’.

JD Sports
Central Cee

On the eve of the grand opening, JD and Nike hosted a JD community lock-in event, handing over the keys to UK rap heavyweight Central Cee.

He, along with Manchester’s own Nemzzz, turned up the heat with live sets that included a high-energy joint performance of their track DILEMMA. On the day of the official opening, JD did not hold back.

Usain Bolt at Trafford Centre

Eight-time Olympic gold medalist Usain Bolt opened JD biggest store alongside Beta Squad, entertaining crowds with a 100-metre sprint challenge.

Off the back off the celebrations that saw thousands of fans queue to witness this milestone, JD is offering more over this coming weekend.

What’s on this week at Trafford Centre JD Sports?

JD Sports
Chunks greets crowds at JD Sports

To really celebrate JD’s hometown, the brand launches Manchester adidas Originals Market, a space inside the store repping local creatives and homegrown talent. From its street style game to its ongoing impact on youth culture, JD is giving back to the community.

Amplifying Manchester’s legacy, the destination includes a range of unmissable gifts with purchase, first come, first served, including: 200 free matcha from @federalcafebar, spend £20+ on Adidas women’s product for a free flower bouquet from @frogmcr spend £60+ on Adidas women’s product for a free A4 print @Holliegraphik.

And not forgetting the lads, adidas Originals Barbers is giving away fresh trims when spending over £20+.

For those in need of hype hydration, grab a Stanley Cup and customise with Matt B Customs at the in- store personalisation workshop.

And to keep things ultra chill, fan-favourite Unlike Humans’ iconic ice cream truck will be pulling up to serve JD matcha and vanilla mochi.

“Our biggest space in the city where our journey began”

JD Sports
The new JD Sports is now open for business

James Air, JD’s Director of Group Acquisitions, commented: “This new store at Trafford Centre is a true statement of intent. It’s our biggest, boldest space to date – and it happened in the city where our journey began. This is JD at its very best: fashion-forward, community-focused, and pushing the boundaries of retail.”

Simon Layton, Centre Director at Trafford Centre, added: “We were incredibly proud to welcome the world’s largest JD to Trafford Centre.

“This flagship store is a game-changer, not just for Manchester but for the retail landscape.

“With immersive displays, expert staff and dynamic services, JD set a whole new standard for what an in-store experience should be.”

What’s on at the Trafford Centre

You can find out more about what’s happening at Trafford Centre by clicking here

Address: JD Sports, Trafford Centre, 48 Regents Crescent, Manchester, M17 8AP

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