Wow factor brand Irregular Choice to open first northern store in Manchester

A funky footwear and accessories brand popular with celebrities including Nicki Minaj, Gwen Stefani, Katy Perry, Rita Ora and Whoopi Goldberg, is coming to Manchester.

Irregular Choice is renowned for its wow-factor designs that include embellished heels, lavish fabrics and incredible colour combinations with tiny intricate charms. It also does collaboration collections with Disney.

The 925 sq. ft store will open at 18 Market Street in The Royal Exchange at the end of this month. It will sell women’s, men’s and children’s shoes, along with a range of accessories including bags, jewellery, homewear and sunglasses, showcasing the inspirational designs of owner and designer Dan Sullivan.

“We are an iconic brand – synonymous with playful individuality – and location is important to us,” said brand manager Sally Glover. “The Royal Exchange is an iconic building with an eclectic mix of esteemed retail, so it was the natural choice.”

Irregular Choice currently has five stores in the UK. The new Manchester store will be its first in the north of England.

“We’re delighted to welcome Irregular Choice,” said Royal Exchange centre manager Tim White. “It’s a fun, quirky brand which complements our unique retail offer and is the perfect addition to our prestigious high street brands and chic boutiques.”

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