“It’s not about me… it’s about all of you who have adopted I Love MCR, the people who make this city great.” That was the resounding message from I Love MCR founder Chris Greenhalgh as the all-new I Love MCR App launched in style with a huge party at Manchester Art Gallery – complete with a prosecco arrival, DJ Clint Boon on the decks, street food and bee-themed cocktails.

Journalists chatted to disc jockeys and restaurateurs rubbed shoulders with students, with high-profile guests including Mike Bushell and Naga Munchetty from BBC News, Terry Christian, Carl Austin-Behan, Mike Joyce, and Mani from The Stone Roses.

It felt like the celebration of the season. Think a massive Manchester wedding, with fabulous music, HD film projections, and free food and drink all night.

Downstairs, guests were greeted on arrival with a glass of fizz or a refreshing Jimmy’s NQ lager in the beautiful glass atrium. Delicious Indian-style street food was provided by Zouk Tea Bar & Grill.

And that was only the beginning, as an estimated 900 people packed into the venue for this hotly-anticipated event. Upstairs in the main exhibition space, the party was in full swing.

The room was bright with I Love MCR iconography including the app launch film beamed onto a big screen, as well as two buzzing bars – one from the much loved Jimmy’s NQ, the other serving beautiful bee-themed Manchester martinis made with locally distilled Three Rivers Gin, pineapple juice and honey. It certainly was sweet.

With DJ Clint Boon on the decks for the first hour playing a mixture of Manchester favourites as well as classic tracks, the room quickly became a dance floor. It stayed upbeat all night with other XS Manchester stars including Sophie Sveinsson providing the tunes. 

More photos on the I Love MCR Facebook page

The music was also a celebration of the recent partnership between I Love MCR and XS Manchester, the city’s proudly local radio station. Matty White of XS gave a speech to mark the event:

“XS Manchester are proud  to partner with I Love MCR – we’re practically in bed with them! We are proud to host the entertainment and celebrate our ‘marriage’, as XS is very ‘Manchester’.”

I Love MCR founder and CEO Chris Greenhalgh also gave a speech.

“Ed Sheeran couldn’t make it tonight so you’ve got me – but I can’t sing. It’s not about me… it’s about all of you, the people who make this city great, and that is what the app is all about.”

The Art Gallery gathering was followed by an after party at Peter Street bar Impossible, where the partying continued late into the night.

This was a unique event which brought together to celebrate an app that is Manchester through and through.

It was a fitting way to celebrate the new app, which is available now and gives users access to a range of tailored offers across the city. By partnering with Manchester businesses, the app allows for the most exclusive deals and rewards. With three membership packages, there’s something for everyone, from VIP to student to industry influencer.

Massive thanks to sponsors Jimmy’s NQ, Manchester Three Rivers, Zouk, Shindigger and the stunning Manchester Art Gallery.

You can download the app by visiting ilovemcr.com and selecting either iOS or Android. With three membership packages, there’s something for everyone, from VIP to student to industry influencer. Enjoy…

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