First IMAX VR experience centre in Europe arrives at intu Trafford Centre

IMAX Corporation and ODEON Cinemas have unveiled the new IMAX VR Experience Centre at the ODEON cinema at intu Trafford Centre.

It’s the first to be installed in Europe and the fifth IMAX has launched worldwide, delivering immersive, multi-dimensional virtual reality experiences, including movie entertainment content and games.

It’s a mind-shattering Virtual Reality experience in a state-of-the-art experience centre.

The IMAX VR experience features a unique combination of premium technology that lets users see, feel, move and play in new worlds in a powerfully immersive and realistic way.

With groundbreaking VR headset technology, 360-degree sound and sophisticated room tracking, players will be transported into new interactive virtual worlds that are more realistic than anything imaginable.

The Centre, which is located in the lobby of the ODEON at intu Trafford Centre, employs a new design – proprietary to IMAX – that consists of ten pods to allow multiple players to enjoy highly interactive, exciting, moveable VR experiences in a social environment.

The pods, which are designed to optimise user mobility and interaction in virtual environments, can be adapted for specific content experiences – whether single or multi-user.

“Our ODEON at the intu Trafford Centre is already one of the most innovative and popular cinemas in Europe, and now the launch of the IMAX VR Experience will make it one of the most unique cinemas in the world,” says Mark Way of ODEON Cinemas Group.

“Our guests will be awe-struck by the power of the IMAX technology and the quality of the content from the world’s most creative studios and developers. We have a great history of working closely with our partners at IMAX to bring guests the very best entertainment, and this is another massive step forward. We’re delighted that our guests in Manchester will the first in Europe to enjoy it, and look forward to welcoming everyone to an unforgettable experience.”

IMAX will provide the Experience Centre with an ongoing array of new, premium interactive content experiences that are each expected to range between 8 and 15 minutes in length.

For more information and to purchase tickets for IMAX VR at ODEON, click here.