Iasha (left) on a roller coaster ride with Lottie Pic BBC

Iasha Masood would be the first to admit her time on this series of BBC’s The Apprentice was a bit of a roller coaster ride.

Three weeks ago, she came to her team’s rescue when the retailers they were pitching a product to didn’t understand the concept.

Two weeks ago, she became the first person in the history of the programme to make a profit of more than £1m selling a product they had designed to retailers.

Last week, she sailed through the shopping task.

Last night she was fired.

Ironically, the task was to design a roller coaster ride for a theme park. And when cockney baker Carina volunteered to be the leader of the opposing team because she’s a bit of a frill seeker and has been since the age of free, you knew Iasha’s team was going to be up against it.

Pic BBC

And so it proved.

To say Iasha didn’t make much of an impact would be an understatement. She went out not with a bang but with a whimper, like a soggy firework on November 6th.

Comedian Rosie Jones summed it up perfectly on spin-off show The Apprentice You’re Fired when she said, “It might have helped if you had said something.” But she didn’t.

And her attempts to defend herself in the boardroom were a case of too little too late for Lord Sugar. He pointed his index finger at her and fired her. She was so shocked she forgot to thank him for the opportunity.

Never mind, Iasha. They say the star that burns twice as bright burns half as long.

Not only did you become the first candidate on The Apprentice to lead their team to sales of more than £1m, but you came away with the real prize – Grazia named you the best dressed candidate of this series.

It’s now left to Lewis to fly the flag for Greater Manchester. He said on last night’s episode that he’s starting to feel like a key player. Let’s hope his bromance with lingerie salesman Ryan-Mark doesn’t distract him from winning that £250k.

Next week’s task is to rebrand Finland. If you’re reading this and you live in Helsinki, be afraid. Be very afraid.

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