Costa Managing Director for the UK and Ireland, Jason Cotta_ CEO Retail Co-op Jo Whitfield

Two high street brands have marked the official opening of their Weatherfield stores by toasting the start of unique product placement deals on TV’s longest-running soap.

The landmark deal with Coronation Street will see Co-op and Costa Coffee store fronts appear on screens on Friday 27th April as part of a new extended Weatherfield set.

As well as the shop fronts, viewers will see other branded assets such as posters, bags and cups integrated across the iconic soap.

Co-op and Costa Coffee shops open on Coronation Street I Love Manchester
Co-op Coronation Street (l-r) Mark Pettigrew, Josh, Ali Jones, Jo Whitfield, AJ, David Roberts, Chris Whitfield

Winners of internal competitions from both Co-op and Costa Coffee became managers for the day of the new Weatherfield stores and took part in the ribbon cutting with bosses.

“We’re delighted to be welcoming Costa and Co-op to Weatherfield,” said John Whiston, ITV managing director of Continuing Drama, “though in fictional terms they’ve probably been there for a good few years.

“It’s just that now we can actually see our characters wander down Victoria Street and do some shopping at the Co-op and pick up a coffee at Costa. Very handy! Having the presence of such iconic brands in Weatherfield will add to the credibility of the show and will be a great backdrop for some great drama in years to come.”

Honorary Co-op Weatherfield store manager for the day, Josh McNaboe from the Sovereign Square Co-op store in Leeds, said: “Everyone at Co-op is really excited to see the Co-op store and bags on the street. I am a big Coronation Street fan and I am so excited to be part of this moment and help with the official ribbon cutting.”

Look out for the store facades on Coronation Street this Friday night.

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