What started as a modest community run in memory of two local residents has become one of Greater Manchester’s most heartfelt fundraising movements.
Altrincham vs Cancer, now in its 11th year, has raised nearly £85,000 for The Christie, a hospital synonymous with world-class cancer treatment and research.
But for founder Alex McCann, the campaign is about far more than just money. It’s about community spirit and a shared determination to make a difference.
Altrincham VS Cancer
Alex first launched Altrincham vs Cancer in 2014 after witnessing the grief of his best friend, who had lost both parents to cancer. “I saw what he went through,” he said quietly.
“And I remember just wanting to help in some way. I wanted to bring the town together.
“Cancer is something that impacts everyone, and The Christie, as a Manchester-based charity is truly inspirational with the work they do,” said McCann.
That initial event raised around £1,000. Small, but significant. A seed planted.
Then, in 2021, tragedy struck again. “I lost a best friend to cancer” Alex shared.
While the initiative started with a focus on running, originally on treadmills in local gyms, it has evolved into something broader, more inclusive, and more imaginative.
“Even if you can’t run, you can still get involved,” Alex said. “We’ve had people walking, cycling, rowing, playing padel, taking part in dog walks. It doesn’t matter what you do – it’s about doing something together.”
In 2025 alone, the campaign raised more than £27,000, its most successful year to date, thanks to an expanded programme that included: The Big Altrincham Dog Walk, A Comedy Night at Rustic, CrossFit Trafford’s ‘Row the Mersey’ challenge, Fundraising by Trafford Law Society at their annual ball and Year-round collections at Tesco, building on what had previously been a one-weekend effort
“There’s a real energy around it now,” Alex explained. “This year, we saw over 30 businesses get involved. But what makes it so special is that they’re doing it for the right reasons.
“Not to promote themselves, but because someone they love has been treated at The Christie. Or they’ve lost someone. It’s personal for almost everyone.”
Why The Christie?
For Alex, there’s no question which charity deserves the spotlight. “The Christie is Manchester’s most important charity,” he said without hesitation.
“They’re right on our doorstep, and the work they do – it’s amazing. I’ve met doctors, nurses, volunteers… people doing their jobs with absolute dedication and care. And yet, like every charity, they still need funding. Every single pound raised really does count.”
The Christie Charity funds a wide range of services – from advanced research into new treatments, to holistic support for patients and families – and relies heavily on donations to continue this work.
Alex said, “I don’t think people always realise just how much they rely on fundraising. That’s why this campaign matters.”
Though he’s the founder and organiser, Alex is keen to stress that Altrincham vs Cancer is a team effort. “It belongs to the whole town now,” he said. “From businesses to schools to individuals – it’s everyone pulling together that makes it work.”
And the support keeps growing.
Oppio Lounge recently selected The Christie as the beneficiary of its LoungeAid initiative.
In June, an All-Day Padel Tournament at Dunham Forest Golf & Country Club on Friday, 20th June, 9am-9pm organised by Aaron & Partners and Palatine Talent – will raise further funds.
Each event builds momentum toward a hugely symbolic milestone: £100,000 raised.
We want 2026 to be the biggest year ever
he 2026 event is already shaping up to be a landmark. “That’s our goalpost,” Alex said. “We want it to be the biggest year ever. We’re aiming to get every school involved, primary, secondary, college, and all the supermarkets, too. Everyone, all at once.”
He’s also hoping to reconnect with every person who’s been involved since 2014. “I want us to mark the occasion together. Everyone who’s played a part, no matter how small, should feel part of this legacy. We’re planning a big collective celebration.”
That sense of shared ownership is at the heart of the campaign’s success.
When asked how he encourages people to take part, Alex gives an answer that’s both surprising and sincere.
“Honestly? I tell them to do it for selfish reasons,” he said. “The stats are staggering, one in two people will be affected by cancer in their lifetime. So do it for yourself. Do it for your family, your friends, your colleagues. This is about giving everyone better odds.”
And, he adds, involvement doesn’t have to be complicated. “Whether it’s a dress-down day at work, a bake sale, a sponsored walk, or hitting your 10,000 steps – it all makes a difference. Every action counts.”
Altrincham HQ
Despite juggling a full-time job running Altrincham HQ, a successful social media consultancy, Alex devotes much of his time and energy each February to Altrincham vs Cancer.
“It honestly feels like the most important thing I do,” he said. “And every time I post an update about our fundraising online, I get messages – people thanking me, sharing their own stories. It’s those moments that remind me why it’s worth it.”
Looking back over the last 11 years, he’s quietly proud of what’s been achieved. “To go from £1,000 that first year to nearly £100,000 now – it’s incredible. The town should be proud of itself. This is what community looks like.”
How you can donate to Altrincham VS Cancer
You can find out more about Altrincham VS Cancer and donate by clicking here
