About Us

Who are we?

I Love MCR® is an independent organisation which was launched in reaction to the infamous riots in Manchester (and Salford) during the summer of 2011. A catalyst to rise against anti-social behaviour, harness the energy of people and express our unconditional love of the city.

ilovemcr-logoOut of the carnage came creativity. It all began with a social media and guerrilla marketing campaign and – with the help of Manchester City Council – the brand has become an incorruptible symbol of the city’s resilience, civic pride and a platform for people who love Manchester.

We’re as Manchester as it gets. A small band of incorruptible, like-minded individuals who share the same passion; love and affection for our city. We are cool, cultured, cosmopolitan – just like Manchester. We love Manchester and we hope you do, too. Meet the team/family.

Our heart’s in the right place. #WeLoveMCR

What do we do?

As a group of content marketing heads, it’s our duty to showcase the city of Manchester to the world. That work includes events, digital marketing, print, photography, video, or indeed any combination thereof. It could be an interview with an influential person, a video of a particular movement in the city, a cultural or restaurant review or a thought-provoking listing. Just as long as it’s unifying stuff.

The relationship we have with our readership is very important to us. We’ve been helping to boost the local economy – the economic hob of the north – by encouraging people to enjoy the fantastic things our exciting city has to offer.

We love to shout about all the things that make Manchester one of the world’s greatest cities. We like to spread the good news and Manchester’s got plenty of it.

With the help of Manchester City Council and using the power of unique and engaging content, we have become something of a trusted voice.

I Love MCR® fearlessly and optimistically champions a better future for the city. Make love nor war.

I_Love_New_YorkUltimately, we aim to show the world that the people of Manchester are proud of their city.

The iconic I Love MCR® logo design is based on (ripped off) the New York State Tourism symbol (I Love NY) which was a marketing campaign influenced by pop-art.

DID YOU KNOW? The Northern Quarter has been used a stand-in for New York in blockbuster movies because of its resemblance to Manhattan!

Why we do what we do

It’s been all me, me, me on this page but we assure you, it’s not all about us. It’s the people of Manchester who make it what it is. People like you. Do you love Manchester? Of course you do. You wouldn’t be here otherwise, would you now? Please tell a friend, spread the love and leave people in no doubt that you love Manchester just as much as we do.


Join the movement. Be part of our continuing success story and advertise with I Love MCR®.

Call 0161 710 2665 or email advertise@ilovemanchester.com


  • We only advertise what we endorse or has benefit to the community.
  • We will not endorse anything of any political or religious nature.
  • We won’t be bribed by money or payment in kind.
  • We are incorruptible – reviews are always impartial.
  • Paid for content is clearly marked as ‘Sponsored’.
  • Advertising requires a minimum commitment of 3 months to ensure maximum exposure.

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